Newspaper Ad

My newspaper ad is to inform everyone on campus that the flu shot is available at the Student Health Center, and to present your student ID to receive your flu shot.  My ad size is 3.79 inches by 4 inches, and I am running it in the newspaper two times.  The first time the ad is ran is just to let everyone know that flu season is here, and to prevent it by getting the flu shot.  The second time the ad is ran is reminding them to hurry in and get their flu shot.
Target Audience: College students and Faculty
Budget: $100.00
Size: 3.79 inches by 4 inches
Call of Action: to remind students and faculty to get their flu shot

2nd Ad

1st Ad

1st Rough

2nd Rough

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Brendan Murphy

Although I was not able to attend Brendan Murphy I was able to have a student in the class get the notes for me. I really wanted to be able to attend, but I was not able to fit it into my schedule due to work. After reading the notes I received I was inspired many times by the quotes Brendan Murphy left with students. It is neat to see that Brendan was once a student just like us that had big dreams, and that his dreams took him this far. It really is an honor to be a Pittsburg State University grad knowing that so many professionals have excelled with programs from here. Brendan had a lot of good information that he offered, and his information helped me take a minute to look at things in a little different perspective. Graduation is quickly upon me and it is scary to think about where I will end up at, and if that perfect job will ever open up. After seeing a list of companies that use his services I noticed that Wells Fargo was top on the list. It was amazing to see this, considering I have actually been in contact with Wells Fargo through SIFE about working for their company. Although this was a neat fact to learn, Brendan’s quotes he stated really had an impact on me and inspired me. He stated he didn’t take short cuts, but took the long way around. Sometimes I find myself in such a hurry that I feel like there is never enough time therefore I am always looking for the short cuts. Brendan also stated that anytime there is change, there will be opposition. Sometimes change is looked down upon, but not that I think about what was stated, I look at change as an opportunity! I was not only inspired by Brendan, but learned a lot not only about myself, but about my degree and future career. There are time that I focus so much on so many different logo options, but as he stated no matter 300 or 3,000 logo options, only one is chosen in the end. This is a very true statement and need to quit getting so caught up on so many different options.

Brendan Murphy left students with one last piece of advice and it was to pay attention in school, and this seems like such a duh statement, but it is so true. Without the knowledge you gain from classes taken, it will be very hard to succeed in your career.

Gap Logo Synopsis

 I want to start off my paper by saying in my opinion this new logo is a horrible choice. I pulled the new and old logo up next to each other and neither one of the logos was very appealing to me. Neither one of them say clothing to me or have any type of theme that they match. Although this is the case, with big companies like these after a certain amount of time and recognition companies are easily recognized and associated with their logo. As years go on consumers have a certain logo in their minds and as soon as a logo is seen, that brand automatically comes to mind. When a logo is changed in a huge company like GAP, customers are shocked and it takes them time to get used to recognizing the change. Companies take a huge risk when going to make changes like this, especially a logo change.

When the new logo hit the news, consumer immediately began responding. Responses to the logo change was not good, as not only GAP, but Banana Republic and also Old Navy saw a percentage drop in sales. It did nothing but hurt these stores. As for myself as a consumer I become very loyal to certain brands, and I know if something like this were to take place with a brand I was loyal to, sales for me would drop also. It is said that this logo change was just tossed at consumers with no warning that it was going to happen. Opportunity for companies can come with the change of a logo, but with the way this company did the change was defiantly a hurt and not an opportunity. GAP has quickly found out that with changing the logo they took a huge loss on their company. A lot comes with changing a logo. Not only time, but money. Logos are on anything and everything that is associated with the company, and posted on anything and everything that the mall has to inform consumers. Future sales could rise, but with all the debate, I am afraid sales will only continue to decrease. Consumers are saying that this new logo looks like it was created in an old version of Microsoft Word. I would say I have to agree, that very little thought was put into this before it was released.

On the design side of things, in my opinion a 10 year old kid you make a better design than this. I am glad they went back to their old logo, and if a logo change is in store for the future, maybe a little more though put into it would be best. I would say GAP needs some color. Not only in their logo, but in their stores, and clothes. I have never been a big fan of GAP, and to be honest I feel like when I see their logo I think BLAH, and so therefore I associate that with their clothes. A logo tells it all, and I truly believe that a logo sells the product. For GAP to throw a logo at consumers that has no color, and no dimension to it what so ever is basically a slap in the face for their company. They are just asking for negative feed back. If the logo was actually better designed, then GAP could have possibly had a better response and kept the logo change. I feel that a logo other than a blue block and letters that say GAP would appeal to consumers more. Maybe add two colors and have a different font on the letter would help. I think GAP has a long road ahead on getting their consumers minds back on focus and getting their sales up, but I’m sure eventually things will blow over and consumers will be back to making regular purchases.

Notepad Pics

PDF File (Finished Design)

1st Rough

2nd Rough

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Word Matrix

Quotes: 50-$22.69, 100-$43.01, 200-$83.73, and 500-$206.07

Synopsis:

I was very pleased at how my project turned out.  When the project first got underway I was a little worried at how mine was going to look and turn out, but with the final piece I personally would not go back and change any of it.  After laying out 10 sketches and two roughs I was overwhelmed at which one I would actually go ahead and use.  Now that my notepad design is complete I am glad I chose the rough that I did.  The notepad was a fun project and since I have quotes from Quick print I think I will go ahead and at least have one printed.  

In my project I used different design principals to show the true design and to communicate a clear message to these prospective students.  For example to promote the web address I used a dotted line leading to the website on both sides to draw their attention to the website.  I was really pleased on how that idea turned out.  Also with Mrs. Benson’s help she showed me how the use of space and color would make my notepad look like a whole different design.  From what I had on paper in my sketches and roughs was very different from what my final design turned out like.  Using the space I had and different light and dark areas of my background, I chose to put my information in the areas that worked best for the color of wording.  For example in the darker shadow of my background I put the website in the color white and placed it where it would easily stand out.  Overall I enjoyed doing this project and will set up notepad designs in the future.