The direct mail piece was a headache to say the least, but in the end I was very happy with the way mine turned out. When I first started the project from the beginning I misunderstood the directions and was under the assumption that there was to be 10 thumbs and two roughs for two separate mail pieces. Therefore I created 5 thumbs for a male piece, and 5 thumbs for a female piece. In the end I chose to do the female direct mailer so that is the one that I will display on my blog.
Target Audience: females under the age of 40, and females over the age of 40.
Call of Action: it is important for females to have a mammogram so the direct mailer was for females to call and schedule their mammogram today.
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| Back |
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| 2nd front |
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| 1st front |
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Female Rough
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10 Thumbs
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